Branding Isn’t Just for Businesses Anymore

The Rise of Career Branding

Branding.
Now here’s a concept that’s gaining serious traction in the world of career development.

Tonight, I’ll be teaching Career Branding for the second time—and I’m genuinely excited.
Why? Because it’s a powerful framework that helps professionals take ownership of their identity and direction.

What Is Career Branding?

Defining Your Professional Identity

Career branding is all about getting clear on:

• What you want to be known for

• How you want others to perceive you professionally

• The unique value you bring to every space you step into

It forces you to narrow your focus and intentionally shape the way you show up—in résumés, interviews, networking events, and even on social media.

Career branding isn’t about creating a fake image—it’s about amplifying your authentic strengths.

Ask Yourself: What Do You Want to Be Known For?

Whether you’re just starting out, transitioning careers, or climbing the leadership ladder, this question matters:

What do you want to be known for?

Let that question guide your next steps.
Let it refine your goals.
Let it shape your conversations and your content.